Development Checklist

A list of standard tasks—some required, some optional—for creating a website.

Contents

Assemble Content

• Receive text and images from the client.
• Edit text: low-level copy edit, mid-level grammar and sentence structure, high-level change of emphasis, structural rearrangement, or rewriting from notes.
• Process graphics: crop, balance, brightness, contrast, data compression.
• Automated conversion and document processing, if needed. For example, if you have a collection of documents in Word format that you want to put online, we can set up automated routines that convert these documents into web format.

Build Website Structure

• Research possible domain names (such as MyWebsite.com), talk with you about suitable choices, then acquire and point your new web address to your website.
• Develop website structure and navigation.
• Set up formatting stylesheets.
• Attach standard scripting modules.
• Develop custom graphics elements and scripted effects.
• Implement other technologies, such as database interface, forms processing, automated content updating, Office templates for client-contributed web pages.
• Install e-commerce features, such as setting up PayPal.

Integrate Content and Formats

• Integrate content, structure, and formats.
• Upload successive versions, review, correct until done.
• For hosted sites, grant email accounts.

Website Maintenance

• Issue new email accounts as needed.
• Add links to your links page.
• Update information or place new graphics.
• If desired, we can set up a system so that you can create web-formatted content that can be uploaded at minimum cost.

Promotion and Search Engine Optimization

• Site-internal specifics: META keyword and description fields, robots.txt file, use of search keywords in page text, etc.
• Submission to standard search engines and directories.
• Advice on marketing: link trading, banner exchange, updated content, paid link listing, etc.